Blog.

December 29, 2025

Group Customer Interviewing Practice

TL;DR: Building the muscles for doing customer interviewing can be a fun group exercise.

December 15, 2025

A Minimal Viable Change Readiness Assessment

TL;DR: Look for people expecting a Long-Term Change to address a Problem. Avoid people demanding a Quick-Fix Additive Solution.

December 2, 2025

Don't Track Tasks. Track Interruptions.

TL;DR: Instead of tracking your time, try tracking the interruptions instead.

October 13, 2025

Give Your Metrics an Expiry Date

TL;DR: Set expiry dates for your metrics!

March 31, 2025

The Surface Area of Grief

TL;DR: The people in my life who've died with a large digital/networked footprint appear in my life so much more often without me prompting it. That's not necessarily a bad thing, but sometimes it can feel intrusive.

March 18, 2025

Bad People Do The Thing You Love

TL;DR: If you think My Discipline is Good, and Other Discipline is Bad then you are fooling yourself — and avoiding the work that needs to be done to make things better.

February 3, 2025

Scrum Doesn't Say…

TL;DR: Scrum, at its core, is a really minimal process improvement framework. Understanding how that framework is put together will help you deal with the ghastly stretch-goal, velocity tracking, eighty-hour-work-week monstrosity that’s often labelled Scrum.

January 26, 2025

One Approach to Beating Conference Stage Fright

TL;DR: Attack the stage-fright separately from the presenting

September 9, 2024

Two Useful Prompts to Explore Intent & Behaviour

TL;DR: Asking "What other possible explanations could there be?" followed up by "How could we find out whether those explanations are true or false?" is a better approach than "assume positive intent".

August 12, 2024

Facilitating Your First Wardley Mapping Session

TL;DR: Get alignment on the anchor for the value chain. Independently generate value chain components to get as many perspectives as possible. Merge components and align on a final value chain. Then align components relatively along the commoditisation dimension.

July 29, 2024

Why I Dislike Maturity Models

TL;DR: There isn't a single linear path from immature to mature. Immature does not mean bad. Cause and effect get confused. Maturity is not an end point.

July 20, 2024

Reflecting on Fourteen Years of Journaling

TL;DR: Having a journal is a great way for Past Adrian and Present Adrian to point at each other and go "FFS. Idiot. Get a grip."

July 1, 2024

The Self-Service Research Sweet Spot

TL;DR: Low risk and high cadence activities are the best fit for self-service user research — and sometimes that means you need to change your organisation's approach to research work.

June 7, 2024

Three Questions to Help Triage Your Dashboards

TL;DR: Is it visible at the right time? Is it actionable? Is it used? If the answer to any of these questions is "no" the value of the dashboard vanishes and you need to probe further.

May 21, 2024

Turn It Up or Turn It Down

TL;DR: Instead of selling an activity, sell the triggers and cues that show the _need_ for that activity. Help the organisation see when they need to turn it up. Or turn it down.

May 9, 2024

How Do Candidates Describe Your Hiring Process?

TL;DR: Please understand what you're recruiting for and why.

September 21, 2020

You Have a Performance Problem

A little story about addressing performance problems. May contain an angry metaphor.

August 28, 2020

Overlap and Glue

I've been having some conversations with clients recently around, for want of better terms, glue and overlap approaches to integrating different communities/disciplines/groups within an organisation.

August 9, 2020

A Brief Story About Pizza (and Agile)

A story about pizza, pizza recipes, and agile that I have found useful on occasion.

July 27, 2020

Dumb Hiring Shibboleths

You don't have a pipeline problem. You have a "don't realise people can be good at the same thing you are without having an identical background to you" problem.

July 20, 2020

Pointless Job Requirements

Putting requirements in your job advert that the job doesn't absolutely require gets you a less qualified pool of applicants.

July 15, 2020

Vitamins and Painkillers

Remember that "vitamin" products can have "painkiller" customers.

July 8, 2020

A Spotter’s Guide to Good Retrospectives

So how do you know when a team is good at retrospectives? It's a "I know it when I see it" thing for me — but I couldn't easily articulate what I was looking for. So I wrote a list off the top of my head…

June 21, 2020

A Story for Engineers Hiring Their First UX Person

This is a metaphor I use a lot when talking with engineers, or ex-engineers, when they're hiring UX people — often their first UX people.

February 13, 2020

Guys, Guv, & Luv

How I (mostly) broke a thirty year habit of saying something stupid.

February 3, 2020

Facilitating Failure Swap Shops

Failure Swap Shops are a great group exercise to celebrate learning from failure — here are some tips on how to facilitate a session.

January 25, 2020

Taking Your First Steps as a Director of UX

At the director level your job is not product design. It’s organisational design. Your product is now the design capability of your organisation. Your end-users are the people inside your organisation.

November 11, 2019

Revisiting Agile/UX from 2012 in 2019

TL;DR: We keep talking about UX and Agile and Product Management (and whatever) as if they're monolithic things with fixed definitions. They're not.

September 2, 2019

Faster Horses

TL;DR: Henry Ford did not say "If I had asked people what they wanted, they would have said faster horses". He pretty much said the exact opposite.

August 24, 2019

The Four Categories of Asshole

TL;DR: Everybody is an asshole some of the time. Try and be one of the ones that listens to feedback and acts on it.

August 20, 2019

Maslow's Hierarchy of Nicolas Cage

Inspired by David Bland's Nicolas Cage based explanation of Cynefin I wasted 30m last night coming up with the equivalent for Maslow's Hierarchy of Needs

August 14, 2019

Can You Do a Shitty First Draft?

This is a place I'm going to give permission for dumb, ugly, and somewhat 💩 first drafts to live. Spewling mystooks and terrible grammar is to be expected. Along with huge logical errors and general stupidity.

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